Always Answer Every E-mail You Get Even If You Are Not Interested
Apart from the obvious need to show a little courtesy, it is wise to respond to every enquiry. If people are told politely that they are not quite what the advertiser had in mind on that particular occasion it is unlikely to give offence. Also, could you be certain that some future contact might not be worthwhile?
It does not take long for word to get round that you are someone who never bothers to get back to them so avoiding negative feedback is worth the time taken to answer. If replies are not what you want, goodwill can be achieved by recommending an alternative contact if you know of one. Anything you do which seems to be helpful will encourage a higher level of replies to your ads. The swinging fraternity is quite close knit and word can soon spread that you are someone worth getting to know.